- Look at the URLs – are the search terms in the URLs?
- Do you have any recommendations?
- Look at the headings – are the search terms in the headings?
- Do you have any recommendations?
- Check the website on your own mobile. Note any issues you see. Does it work okay?
- Mobile Friendly Test. Check the website at https://search.google.com/test/mobile-friendly
- If it passed, great. If not, why not?
- Visit the website. Are the any opportunity for internal links (e.g. for more info, click here)
- For the site, do the check site:website.com in Google, and look at the TITLE and META DESCRIPTION.
- Are they good?
- Do you have any recommendations?
- Use drlinkcheck.com to check for broken links on the website.
- Together: How many broken links are there?
- How may this have happened?
- Use the tool tools.pingdom.com and check the speed.
- See if you can find the Google My Business listing for the website
- Do you have any recommendations?