Perform a Mini Audit on a Website

• Look at the URLs – are the search terms in the URLs?
  • Do you have any recommendations?

 

• Look at the headings – are the search terms in the headings?
  • Do you have any recommendations?

 

• Check the website on your own mobile. Note any issues you see. Does it work okay?

 

• Mobile Friendly Test. Check the website at https://search.google.com/test/mobile-friendly
  • If it passed, great. If not, why not?

 

• Visit the website. Are the any opportunity for internal links (e.g. for more info, click here)

 

• For the site, do the check site:website.com in Google, and look at the TITLE and META DESCRIPTION.
  • Are they good?
  • Do you have any recommendations?

 

• Use drlinkcheck.com to check for broken links on the website.

 

• Together: How many broken links are there?
  • How may this have happened?

 

• Use the tool tools.pingdom.com and check the speed.

 

• See if you can find the Google My Business listing for the website
  • Do you have any recommendations?