• Look at the URLs – are the search terms in the URLs?
    • Do you have any recommendations?

 

  • Look at the headings – are the search terms in the headings?
    • Do you have any recommendations?

 

  • Check the website on your own mobile. Note any issues you see. Does it work okay?

 

 

  • Visit the website. Are the any opportunity for internal links (e.g. for more info, click here)

 

  • For the site, do the check site:website.com in Google, and look at the TITLE and META DESCRIPTION.
    • Are they good?
    • Do you have any recommendations?

 

 

  • Together: How many broken links are there?
    • How may this have happened?

 

 

  • See if you can find the Google My Business listing for the website
    • Do you have any recommendations?